Coinbase, the popular cryptocurrency exchange, has announced the hiring of a new executive to oversee its operations in Canada. The company has tapped former Shopify executive, Mr. Martin Picard, to lead its efforts in the Canadian market.
Mr. Picard brings extensive experience in the e-commerce industry, having spent more than 12 years at Shopify, where he held various senior management roles. In his new position at Coinbase, he will be responsible for driving growth and expanding the company’s presence in Canada.
Canada has become an increasingly important market for cryptocurrency exchanges in recent years, with a growing number of Canadians investing in digital assets. Coinbase has been operating in Canada since 2015 and currently offers trading in several cryptocurrencies, including Bitcoin and Ethereum.
The addition of Mr. Picard to Coinbase’s team is expected to help the company capitalize on the growing demand for cryptocurrencies in Canada. He will be responsible for developing new partnerships and expanding Coinbase’s product offerings in the country.
Coinbase has been rapidly expanding its operations in recent months, as the cryptocurrency market continues to gain mainstream acceptance. The company recently went public in a highly anticipated IPO and has been adding new features to its platform to attract new users.
The hiring of Mr. Picard is the latest in a series of moves by Coinbase to position itself for long-term success in the rapidly evolving cryptocurrency industry. With his experience and expertise, he is expected to play a key role in driving Coinbase’s growth in Canada and beyond.