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Bitwise Asset Management Launches Innovative Ethereum Ad Campaign Highlighting NFT Integration and Fair Compensation

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Bitwise Launches Ethereum Ad Campaign

Bitwise Asset Management has launched a groundbreaking national ad campaign centered around Ethereum, emphasizing the cryptocurrency’s distinctive capabilities and versatility. This initiative includes the first-ever national TV spot to be minted as a Non-Fungible Token (NFT), allowing viewers to mint the ads as low-cost, open-edition NFTs through the Zora platform. The campaign, featuring a series of Ethereum-themed video ads, will air on some of the country’s largest business news networks and other paid channels.

The NFT minting process is a significant element of the campaign, providing a novel way for viewers to engage with the content. Proceeds from the minting will be evenly distributed between the Protocol Guild, an Ethereum open-source developer organization, and the actors featured in the videos. This innovative approach ensures fair and transparent compensation for creators, as highlighted by the CEO of Bitwise, who stated, This industry-first move showcases Ethereum’s capabilities and our commitment to fair compensation directly to creators.

Educational Focus and Industry-First Initiatives

With an educational focus at its core, the campaign aims to enhance public awareness of Ethereum’s diverse applications, such as powering stablecoins, NFTs, decentralized finance (DeFi), and tokenization. Our mission is to illuminate the integral role of Ethereum in today’s digital economy, expressed Bitwise’s Head of Marketing. This positions Bitwise not only as a forward-thinking asset manager but also as an educator advancing the understanding of crypto assets.

This Ethereum ad campaign represents an industry-first by being the inaugural national TV spot minted as an NFT, underscoring the groundbreaking nature of the approach. Collaboratively conceptualized and produced with Studio City PXL and Revolver Films, this campaign demonstrates Bitwise’s commitment to creatively leveraging new technologies and platforms to reach a broader audience. By partnering with these creative agencies, Bitwise ensures high-quality and impactful content that resonates with diverse viewers.

Bitwise’s Legacy and Expertise

Founded in 2017, Bitwise Asset Management boasts a six-year track record of investment excellence and industry-leading education, consistently providing a comprehensive suite of professional investment products. Serving thousands of investment professionals and financial institutions, Bitwise has established itself as a trusted partner in the crypto asset space. The company’s continuous dedication to innovation is evident through this pioneering ad campaign.

The team at Bitwise comprises experts with backgrounds from prestigious institutions such as BlackRock, Millennium, ETF.com, Meta, Google, and the U.S. Attorney’s Office. This blend of expertise in technology and asset management positions Bitwise to effectively drive forward the adoption and understanding of crypto assets. In summarizing the implications of this campaign, Bitwise’s Chief Investment Officer remarked, By pushing the boundaries of traditional media and digital finance, we are charting a new path for both the crypto and advertising industries, one where transparency, education, and innovation are paramount.


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